Wine Experts Welcome Competent Firms to Enter China Wine Markets

These years, China sees a rapid growth in wine development. Firstly, Chinese spirit giant Maotai developed wine products and then Wuliangye also invested a large sum of money in wine industry in March. Besides, the world second largest winery Castel Group held press conference in Beijing and announced it would formally introduce its original French wine to China on April 6. Furthermore, it planed to make Castel to be the Chinese wine leaders in three years. Several days ago, Dongguan Linchang Wine Co., Ltd, the famous alcohol brand operator in Guangdong province, signed the agreements with the first wine estate at Changli, Hebei in developing wine products together. Additionally, more and more enterprises in other industries also positively make inroads into wine industry. In other words, wine has become a coveted trade in China.

Chen Zeyi, the executive director of Wine Expert Committee of China Food Industry Association, said Chinese wine markets are large and waits to be exploited, so we hope competent companies to enter the markets and develop China wine industry.

Chen Zeyi, who is the former vice general manager of Changyu Group and has worked for over 40 years in wine industry, is very pleased with the phenomenon that many
enterprises positively enter Chinese wine industry.

According to Chen Zeyi, wine, the world second largest alcohol, is still at its embryo stage in China. Currently the world annual per capita wine consumption is 7 litres, while China annual per capita wine consumption is only 0,3 litres, which is less than 7 per cent of the world. In another words, China has huge potentials in wine industry. As we know, the total wine output of China three giants ( Changyu, Great Wall, Dynasty) is about 15 million litres every year, and it is only 30 million litres even if it doubles in three years. Therefore, China needs more companies to enter the wine markets and enlarge the wine sales and outputs.

Meanwhile, when the domestic and foreign competent companies make inroads into the wine industry, they will have two positive impacts on Chinese wine consumption. On one hand, the domestic and foreign competent companies could reinforce the propaganda,  step up fostering the markets and enlarge consumption groups; on the other hand, the entries of foreign winemakers would be conducive to improve the wine qualities in China.