Foreign Wineries and Chinese Wineries in China Wine Market

As more and more foreign wineries come into China market, they cooperate with Chinese counterparts to exploit market by means of setting up agencies, sharing distribution channels and selling imported original wines by attaching foreign brands. Foreign wineries ask Chinese counterparts which are familiar to Chinese characteristics and wine culture to exploit market. As for foreign wines, it is just their advantage to own top graded quality and centuries-old wine culture so that it is difficult for foreign wineries to exploit market by themselves in short time for the reason that they don¡¯t understand Chinese consumers¡¯ appetite and Chinese wine culture at all. At this time, it is excellent for foreign wineries to cooperate with Chinese wine enterprises to exploit market together.

According to statistics, top graded wines will possess 50% of the wine market, middle graded 40%, low-end wines 10% in 2010. With the high profits, top graded wines are full of competition. It has been a tendency that successful persons prefer to ice wine and foreign top graded wines which own colorful wine culture and particular brewing crafts and tastes. It is more and more fashionable to taste wines among fashionable men and middle class.

At this time, it is necessary to build up good brand images for Chinese wine enterprises to further develop in long term. Domestic wine enterprises should grasp opportunities to hold market possession in middle graded wines and try to exploit market in top graded wines in the keenly competitive wine market when the top graded wine market has been monopolized by famous brands by now. So that, in order to be competitive in the top graded wine market, Chinese wineries should try to pay much attention to the good combination of Chinese traditional culture and wine quality. Up to present, foreign top graded wines are still advantageous in Chinese top graded wine market.